The rebrand includes a new visual identity and logo, inspired by the ancestral lands of the Serrano people. Early 2022, the tribe plans to open a 2,800-seat entertainment center. In December, the Yaamava’ Resort & Casino is scheduled to open a new 17-floor hotel featuring 432 guest rooms and 127 suites, a pool deck, and more dining options. A three-phase expansion project earlier this year increased the number of slot machines on the property to 6,500, added a high-limit gaming room, retail shops, bars and restaurants. The casino started 35 years as a bingo hall has since added gaming, entertainment, and dining options. The San Manuel Entertainment Authority will continue to own the property, and the name change will allow the Tribe to pursue growth opportunities while serving the community.
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